Roy Morgan has announced Waratah Fencing is Australia’s Most Trusted Agribusiness Brand for 2026.
‘Best of the Best’ Most Trusted Agribusiness Brand for 2026: Waratah
Roy Morgan’s Trusted Agribusiness Brand Awards recognise the exceptional levels of trust of the eight winning brands across a range of different industries and services including Agriculture Services Providers, Animal Health, Agribusiness Banks, Chemicals and Fertilisers, Feed and Nutrition, Grain Companies and Industry Bodies.
Of the eight winning brands, the company with the highest net level of trust (that is total trust less total distrust) is crowned as the ultimate winner - the ‘Best of the Best’ Most Trusted Agribusiness Brand.
The winner of this highest acclaim is Waratah.
Waratah’s success is to the consistently high quality of its products that farmers have come to rely on.
Roy Morgan CEO Michele Levine congratulates Waratah on their victory:
“Waratah has been a trusted name in Australian agriculture for more than 140 years and has played an important role in helping generations of Australian farmers build and protect their properties.
“Established in 1884, this year Waratah has been recognised as the ‘Best of the Best’ Most Trusted Brand in Agribusiness in Australia. This achievement reflects the confidence Australian farmers place in the brand, its longstanding commitment to quality, and its contribution to the agricultural industry over many generations.
“As well as being the Most Trusted Brand in Agribusiness overall, Waratah stands out as a brand that has consistently supported Australian producers with dependable fencing products, practical innovation and a deep understanding of the challenges faced by rural and regional communities.”
While winning the Best of the Best Award, Waratah is also the Most Trusted Hardware & Equipment brand. The placegetters in this category include John Deere (2nd) followed by Gallagher (3rd).
Farmers interviewed in the study also explained the reasons for their high trust of Waratah, for example:
“Have good products, have stood the test of time.”
“Experience using their high-quality products.”
Watch the special Roy Morgan Trusted Agribusiness Brand Awards 2026 Webinar presented by Roy Morgan CEO Michele Levine.